The engagement competition. As to engagement, you face strong, well-funded competition: compelling TV shows, movies, and websites that use sophisticated marketing techniques and spend billions to grab your people’s attention and connect emotionally with them.
Fight for brain wiring. You are actually fighting stiff competition over your people’s brain wiring. The competition wants your people to develop strong neural circuits that drive them to unhealthy behaviors like watching TV for 5 hours per day.
You, in contrast, want your people to develop strong neural circuits that drive them to healthy behaviors such as exercise and broccoli. To learn more about how you can win this fight, we recommend reading our Neuroplasticity section and reviewing the 4 major engagement barriers.