Behavioral Promotion Continuum

Promoting behavior can be difficult and complex. To make it easier for you, we’ve developed the Behavioral Promotion Continuum.

Each box represents a broad category of influences – all which simultaneously affect people in different ways and to different degrees. The influence of some categories, such as genetics and non-conscious processes (e.g. masochism and guilt), is often unclear.

Each category, moreover, has immediate impact on behavior (such as when a Big Mac advertisement makes your mouth water) and long-term impact via how the category affects a person’s experience-dependent brain wiring.

Ask us to explain it; you’ll be very happy you did.

Behavioral Promotion Continuum