Health Dream Achievement

Your people don’t excited about disease management or HRAs. Rather, they get excited about their dreams and desires – such as looking good for a high school reunion (“Health Dreams”). If you help them achieve their Health Dreams, you’ll get more engagement than you imagined. Your people who succeed will keep coming back, and they will tell and help others, creating powerful word of mouth for your program.

An engagement campaign that helps people achieve their Health Dreams, therefore, will put you far down the road to accomplishing the real job to be done: promoting the right medical and lifestyle behaviors.

Focus on the positive not fear. Some health programs use fear to motivate people – such as stop smoking or you’ll die. Recent behavioral science, however, is showing that focusing on the positive (such as helping people achieve Health Dreams) is often more effective than scare tactics.