Your challenge. Cost-effectively engaging people in health programs today is very difficult. Shrinking budgets make it even harder.
How we’ll help. We’ll use every ounce of our expertise and energy to help you cost-effectively engage your people and promote the right behaviors.
Your Success Formula. To make engagement easier, we’ve identified the 3 major, interdependent elements for a successful engagement strategy:
- Grab attention
There are many ways to grab attention. But, to be cost-effective in the long run, your program should use
engagement techniques that simultaneously grab attention, build trust, and promote health dreams. It also helps to understand the power of
intrinsic forces and the role of
financial incentives. While there’s a lot to know and do, we’ll happily make it much easier for you to find and use the most cost-effective
engagement techniques.
- Build trust
Trust is essential for an effective program, because (among other reasons) it helps you efficiently grab attention and promote your
target behaviors. In some cases, employees are hesitant to trust health-related information offered by employers. As this
Gallup poll shows, they have even less trust in information from health insurers.
- Promote your people’s health dreams
Your people don’t excited about or pay much attention to disease management or HRAs. Rather, they get excited about and pay attention to things that can help them achieve their Health Dreams. If your engagement techniques appeal to their
Health Dreams, they’ll be more effective. To learn more about Health Dreams,
click here.
To optimize your results, use the 3 elements simultaneously. Click on any of the three topics to learn more.
The Benefits of the Right Engagement Strategy. The right engagement strategy yields large, measurable results: lower healthcare and disability costs; fewer absences; greater productivity and loyalty; and even awards for your program. But, picking the wrong techniques – such as misusing financial incentives or failing to build trust – can actually impede your overall efforts.
Click here to see our four steps to cost-effective engagement.
